Hi!
I’m Michael Theisen, a marketer, educator, and father. Nice to meet you! It’s okay; you can call me Mike.
I’m passionate about the art and science of marketing—it’s a dynamic, ever-evolving field that fuels my work with teams, inspires my students, and even shapes how my daughters tailor their own messages. I live and breathe great storytelling, strategy, and audience connection.
Areas of Expertise
Strategic Planning
A goal without a plan is nothing more than a wish. In my role, I have spearheaded all marketing operations and strategic communications across brand development, experiential, traditional advertising, and public relations. I’ve developed plans not only in today’s best interests but also for future needs and continued growth.
Marketing Operations
With an ever-changing landscape, marketing can be a daunting undertaking. Whether designing or implementing processes, selecting the best technology solution, or creating meaningful metrics, I have the experience to help your business scale and maximize its return on investment.
Data Analysis
I was once told that analytics was more storytelling than math. I cannot agree more. How can we analyze your data to make it actionable and tell the story of your business? Let’s fill in the blanks to create a winning strategy and an accurate understanding of the factors in play.
Journal
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Why Print Marketing Can Outshine Digital Campaigns
Stand out in a digital world—discover how specialized print marketing builds trust, boosts engagement, and creates lasting brand impressions.
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AI-Ready Teams: Upskilling Marketers for the Next Era
As AI becomes a foundational tool in marketing strategy, the teams behind the tech must evolve too. Success in this new era isn’t just about having the right platforms—it’s about having the right skills, mindset, and structure to support intelligent automation, data-driven decision-making, and ethical content creation.
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Omnichannel vs. Multichannel: Which Strategy Wins in 2025?
In the ever-evolving world of digital marketing, two terms frequently spark debate: omnichannel marketing strategy and multichannel marketing strategy. While often used interchangeably, they represent distinct approaches to engaging customers across platforms.